Flowers Tottenham Hale Data Privacy Policy

Our Commitment to Your Privacy

Your trust is important to us at Flowers Tottenham Hale. We are dedicated to safeguarding your personal information and being transparent about what data we collect, how we process it, and your rights. This policy is intended for all customers placing flower orders with Flowers Tottenham Hale from Tottenham Hale and neighbouring districts.

Personal Data We Collect

To provide and improve our flower delivery services, we collect and process various types of personal data. Depending on your interaction with us, this may include:

• Contact Information: such as your name, address, delivery address, phone number, and other details needed to complete your order.
• Order Details: including products ordered, delivery preferences, notes, and other particulars regarding your bouquet purchases.
• Payment Information: such as partial payment card details, payment confirmations through our third-party providers, and billing addresses. We do not store full card numbers.
• Communication Records: details of communications you send us, such as customer service queries, feedback, or complaints.
• Website Usage Data: such as IP address, browser type, referring website, pages visited, and usage patterns, collected via cookies or analytical tools.

Lawful Basis for Data Processing

Under the UK General Data Protection Regulation (UK GDPR), data controllers must have a lawful basis for processing personal data. At Flowers Tottenham Hale, we process your data on the following bases:

• Contractual Necessity: Most commonly, we process your personal information to fulfill our contract with you (e.g., delivering your order).
• Legal Obligation: We may be required to process and store certain data for tax or legal reasons.
• Legitimate Interests: We use your information to improve our service, protect against fraud, and ensure the security of our operations, as long as these interests do not override your rights and freedoms.
• Consent: Where required, we seek your consent for certain types of data processing, such as sending marketing communications. You can withdraw your consent at any time.

How We Use Your Data

We use your personal information for the following purposes:

• Processing and delivering your flower orders
• Communicating with you regarding orders, deliveries, or queries
• Managing payments and refunds
• Improving our website, products, and customer service
• Complying with legal, regulatory, or tax obligations
• Preventing or detecting fraud
• Sending promotional offers, where permitted

Data Retention: How Long We Keep Your Data

We store your personal data only for as long as necessary to fulfill the purposes for which it was collected, including providing you with our services and meeting legal, accounting, or regulatory requirements. Our typical retention periods are:

• Order Information: kept for up to six years after your most recent transaction, in line with tax and accounting legislation.
• Marketing Preferences: retained for as long as you remain subscribed or until you withdraw consent.
• Website Analytics: stored in anonymised or pseudonymised form, generally for up to two years.

After the relevant retention period, your data is securely deleted or anonymised.

Data Processors and Third Parties

To provide and improve our services, we may share your personal data with trusted data processors and third-party providers. These include:

• Payment Processors: who securely process card transactions (we never store full payment details ourselves).
• Delivery Partners: to ensure your flowers reach their destination promptly.
• Technology Providers: such as website hosting, analytics, and IT support services, who may have access to data only as necessary.
• Regulatory Authorities: when legally required.

All third parties are contractually obligated to process your data in compliance with applicable data protection laws and only on our instructions.

Your Rights Under the GDPR

As a data subject under the UK GDPR, you have several important rights concerning your personal data:

• Right to Access: You can request details about the personal data we hold about you.
• Right to Rectification: If your data is inaccurate or incomplete, you can ask us to correct it.
• Right to Erasure: In certain circumstances, you may request deletion of your data ('the right to be forgotten').
• Right to Restrict Processing: You can request that we limit how we use your data.
• Right to Data Portability: You have the right to receive your data in a portable format or request we transfer it to another provider, where feasible.
• Right to Object: You may object to certain types of data processing, such as direct marketing.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.
• The Right to Lodge a Complaint: You have the right to complain to the Information Commissioner’s Office (ICO) if you believe your rights are infringed.

How We Protect Your Data

Flowers Tottenham Hale employs technical and organisational measures to protect your information from unauthorised access, loss, misuse, or disclosure. These include secure servers, encryption, access controls, and regular review of our data processing procedures. While we strive to ensure data security, no transmission method is completely infallible, and we urge customers to take their own precautions online.

International Data Transfers

Where necessary, your data may be processed or stored in countries outside the United Kingdom or European Economic Area. In such cases, we ensure that appropriate safeguards are in place, such as standard contractual clauses or approved certification mechanisms, to protect your personal data as required by law.

Updates to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in legal requirements, our business processes, or technology. We encourage you to review this page periodically for any changes. The latest version of the policy will always apply to your dealings with Flowers Tottenham Hale.

Contact and Further Information

If you have any questions or requests relating to this Privacy Policy or your personal data, please get in touch with us through the contact methods provided on our website. We are committed to resolving your concerns promptly and transparently.